Discover the stories behind the vehicles you drive. This platform brings you closer to the people who design, engineer, and shape the future of our brand. Through a curated collection of videos and audio series, you get direct access to the ideas driving our progress. Whether you want to understand the latest shifts in sustainability or hear about the technology powering our next generation of mobility, you will find it here. š Stay connected to the broader BMW universe without needing to dig through endless news feeds. The content is organized to keep you informed on innovation and design trends in a way that fits your schedule. By focusing on the voices that build these machines, you gain a clearer picture of where the automotive world is headed. ⢠Stream exclusive video series featuring BMW experts and designers. ⢠Listen to Changing Lanes, our official podcast on industry trends. ⢠Explore detailed insights into future mobility and engineering. ⢠Keep up with developments in sustainability and technology. This is our web-based application, designed to give you a clean, focused experience across any device you own. You simply open it in your browser and select the option to add it to your home screen. Once installed, it behaves like a standard program, opening in its own window without the clutter of address bars or tabs. It works reliably even if your connection drops, updates itself automatically in the background, and keeps your device storage light. You get full access to all the content without needing to manage accounts or check for manual updates through external platforms. šļø
We have refined the layout to make finding your favorite topics easier. ⢠Added new content blocks for better discovery. ⢠Fixed minor display issues in the video player. ⢠Improved background loading for smoother offline access.
Want to use BMW.com as a full-featured app? In 2026, it's easier than ever! Check out instructions for all browsers and devices.

Open the browser menu - 'burger' icon in the bottom right corner, next to the site address

Swipe the menu icons to the right

Select the option 'Add to phone'

And here confirm the installation - tap 'Install'

Click the 'Install app' button - icon: 3 blocks with plus sign

Confirm installation by clicking 'Install'

Open the browser menu - three dots in the top right corner

Select the option 'Install app' sometimes it's: 'Add to Home Screen'

And here confirm the installation - tap 'Install'

Tap the Share icon in the top right corner, next to the site address

Select the option: Add to Home Screen

And here tap the 'Add' button. And the App will appear on your iPhone's home screen

Click the 'Install app' button - icon: computer with arrow pointing down

Confirm installation by clicking 'Install'

Tap the Share button (square with arrow pointing up) at the bottom of the screen

Select the option: Add to Home Screen

And here tap the 'Add' button. And the App will appear on your iPhone's home screen

Step 1 for Safari on macOS

Step 2 for Safari on macOS

Step 3 for Safari on macOS

Open the browser menu - three dots in the bottom right corner, next to the site address

Select the option 'Add to Home Screen'

And here tap the 'Add' button - and the app will appear on your home screen

Open the browser menu - three dots in the bottom right corner, next to the site address

Tap the 'Add to Home' button

Here select the option: Add to Home Screen

And here tap the 'Add' button. And the App will appear on your iPhone's home screen

Open the 'Actions menu' - three dots in the top right corner - next to the site address

Select the option 'Install as app'

And here select 'Separate window'

Open the browser menu - 'Three dots' in the top right corner

Select the option 'Add to...'

Here select the option 'Home Screen'

Tap the 'Add' button

And here confirm - and tap 'Add' again - and the app will appear on your home screen

Open the browser menu (Opera icon in the bottom right corner) and find 'Add to Home Screen'

Here tap the Share button

Select the option: Add to Home Screen

And here tap the 'Add' button. And the App will appear on your iPhone's home screen

Tap the 'Install app' button - icon: square with arrow pointing down

And tap the 'Add' button - and the app will appear on your home screen
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